Adding a humorous tone to the sometimes stuffy British fashion scene has been the number one goal of Will Kemp and Rufus Exton since 2005, the year the lads founded Second Son. But don’t let the stiff upper-lipped nuances of the British sense of humor fool you, this brand is as serious as they come. For the release of their latest collection for Spring/Summer, their unique sartorial vision shines through in their take on the classic Oxford. There might be a slight Japanese influence in the contrasting tonal paneling on the cuff placket, breast pocket, shoulder yoke and hem. Coming in classic light blue, with some trademark Second Son purple detailing throughout, this Oxford is smart and playful.

via limited hype.

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