HP – LET’S DO AMAZING x HP BEATS AUDIO BY DRE

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HP’s new $40 million “Let’s Do Amazing” ad campaign. Here are the first series of ads to give us some indication of how all that money is being spent. Somewhat curiously, for an ad campaign partly intended to reintroduce the HP brand to consumers, the ads stray pretty far beyond HP’s consumer products (including a trip to a UPS sorting facility and the Venetian’s IT department), but we do at least get to see Dr. Dre extol the benefits of HP Beats audio — not to mention a little beatboxing from Rhys Darby of “Flight of the Conchords,” who serves as the host of the ads.

I do have to say, Dr. Dre’s making a killing with these “Beats By Dre” audio listening devices. Rock on Dre.

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